The Trouble with Fries....

How would Gladwell respond to the responsibility question from September 15th?

According to the article "The Trouble Withe fries," I believe that Gladwell would respond to the responsibility question by saying that it is the knower's responsibility to know, but also the producer's responsibility to provide the information even if it's "in the tiniest type on the remotest corner of their Web site." The whole article was about how the fries and burgers could be improved for the consumer's health is to "cook fries in oil that isn't so dangerous." In the article, a few healthier alternatives to the dangerous cooking oil our fast food is being fried in, were provided. It was pointed out that when "McDonald's came out with the McLean Deluxe... [it] was a flop, and four years later it was off the market." The reasoning provided was that it flopped because of "the psychological handicap the burger faced...[was that] it was sold as the healthy choice--and who goes to McDonald's for health food?" There, the producer is responsible for providing the knowledge, which they did, though they're marketing skills were not adequate, to sell the burger because, as the article says, who goes to McDonald's for health food? "[McDonald's] should have called it the Burger Supreme or the Monster Burger," and quietly provided the information that it was healthier for the consumer. That way the producer would have done their job, as responsible for making the information available, but it would also be the knowers', the consumers', responsibility to find out what they were eating, if they even wanted to know.