2. The author believes that people were in error in promoting Harding to higher office because Harding "was not a particularly intelligent man. He liked to play poker and golf and to drink, and most of all to chase women...As he rose form one political office to another, he never distinguished himself. He was vague and ambivalent on matters of policy...He was absent from debates on women's suffrage and Prohibition--two of the biggest political issues of his time...In 1920, Daugherty convinced Harding, against Harding's better judgement, to run for the White House...[Harding] was, most historians agree,one of the worst presidents in American History." This evidence shows that author believes people were in error in promoting Harding to higher office because he was not very smart, a womanizer, absent from politics in general, had to be convinced to run, and is generally know to be one of the country's worst presidents.
3. The point of the Implicit Association Test (IAT) was to show how the mind "makes connections much more quickly with pairs of ideas that are already related in our minds, than we do between ideas that are unfamiliar to us."
4. The advantages to completing an IAT on a computer are "that the responses are measurable down to a millisecond, and those measurements are used in assigning the test taker's score." The IAT has become "so popular in recent years" is because "the effects it is measuring are not subtle; the IAT is the kind of tool that hits you over the head with its conclusions." Which is another way of saying that the conclusions are very surprising, yet obvious.
5. Gladwell became mortified upon completion of the first part of the IAT on race because he was having more difficulty placing words when "Bad" was paired with "European American" and "Good" was paired with "African American." On the second part of the IAT test, the categories were reversed, and Gladwell had no trouble placing the words in the categories.
6. It did not matter how many times Gladwell took the test, it didn't make any difference. The author believes the reason for our answers on the IAT is "our second level of attitude...on an unconscious level."
7. ("If Gladwell is correct, I would not consider this to be my true self. This is because, although my unconscious "crunches all the data...and forms an opinion," I consciously make the effort to make a fair opinion based on what I believe is right, not just on all the data that passes before my eyes, because it is possible that not all that data is true, or correct.
8. Gladwell feels that it does matter. ("Does it matter?of course it does.") An example of why it does matter, is an interview. If you interview a black applicant, and your unconscious makes you a little distant from the applicant, that will upset his confidence, and will ultimately "throw the interview hopelessly off-course."
9. The Warren Harding error impacts the business world in a small way that makes a big difference. Statistics show that most CEOs are tall, and in the business world, "an inch is worth $789 [more] a year in salary. That means that a person who is six feet tall, but otherwise identical to someone who is five feet five will make on average $5,525 more a year...we see a tall person and we swoon."
10. Bob Golomb's strategy, "he tries never to judge anyone one the basis of his or her appearance,"defeats the Warren Harding error because he gives everyone an equal chance. Golomb's strategy prevents him from making an error in decision based on appearance, "because sometimes the most unlikely person is in the flush." This means that he will help any customer, no matter his/her appearance because they have just as an equal chance of buying a car as anyone else.
11. The results of Ayres's study were that "women and blacks were lay-downs." (Lay-downs are the people who pay the sticker price for a car.)"[The car dealers] saw someone who wasn't a white male and thought to themselves, 'Aha! This person is so stupid and naive that I can make a lot of money off them.'" In actuality. the dealers' unconscious simply said that women and minorities are "suckers".
12. Gladwell believes that you can change your score on the race IAT by looking over articles that are positive to black people, like articles on MLK Jr., and Nelson Mandela, and this positive force will help improve your times. We can apply this by "changing the experiences that compromise those [first] impressions...Taking rapid cognition seriously--requires that we take active steps to manage and control those impressions." I do agree. I think if we take the steps to associate ourselves with all different types of people, and to become comfortable with all types of people, than our first impressions, our unconscious impressions, will reflect our conscious ones.